Privacy on the iPhone speaks to the user who is concerned about keeping their life private. It seems as though the huge companies like Apple are starting to show that they care about their customers’ information and how secure their information is.

They claim that “Privacy matters,” in light of all of the scandals and data breaches that have happened in the digital age. The commercial wants consumers to trust that their information is safe with Apple. “If privacy matters in your life, it should matter to the phone your life is on.”